Course Highlights

• With this course, you shall understand the global context of fashion & the roles that marketing, management, branding, trends & digital content creation play in the diverse fashion industry.
• You shall develop understanding, critical thinking & problem-solving skills in sectors required by contemporary international fashion businesses.
• You shall gain knowledge of international fashion marketing, branding & retailing through global market research along with product growth, consumer actions & fashion brand management.
• This course enables you to understand multinational trends in fashion marketing & business system, highlights international case studies & nurtures intercultural fluency amongst the students.
• Acquire skills pertaining to fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills
• After this course, you shall be eligible to apply for Extended Professional Practice route, an 18-month option for a deeper understanding of the business.
• This course is accredited by Chartered Management Institute (CMI).
• The MSc International Fashion Marketing at Coventry University, London is 1-year full time masters level course available with an option of Extended practice

Course Eligibility

Academic Requirements- 

A 60% in a 3 Year Undergraduate Degree or 

a 55% in a 4 Year.Undergraduate Degree 

Students from the following Universities will be considered with 55% in a 3 Year Undergraduate Degree – Delhi, Mumbai, Kolkata, Chennai (Madras), Anna, Amity, Andhra Pradesh, Aligarh Muslim, Pune, Bangalore and JNTU.

English Language Requirements-
A 65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)

OR

IELTS 6.5 overall with no component lower than 5.5 (except where course requirements are higher) and other acceptable SELT tests such as the Pearson Test of English (PTE).

Course Fees

International fees-  £19,350 (Extended Professional Practice) per year

Career Prospects

You will have the opportunity to work in a wide range of careers like

• Social Media Manager
• Fashion Content Management
• PR in Luxury
• Brand Manager 
• Visual Merchandising 

Previous Graduates have been placed at leading fashion firms like: 

• All Saints
• Comme Des Garcons
• Beymen
• Chanel
• BoboSnap 
• Michael Kors 
• Boden 
• Uniqlo
• Van Cleef
• The Shirt Company 

Key Learnings

• You shall gain expertise in a wide range of ethical concerns of the fashion industry,i.e, diversity, fair trade, sustainable practices, environmental concerns & animal welfare.
• Students learn to acquire a strategic approach for identifying, examining & fixing fashion business issues.
• One also learns how to transform into an agile leader competent in responding to frequent changes by developing skills & thought processes mandatory for actively responding to the fashion industry.
• Studying at Coventry university London means absorbing fashion while exploring attractive street markets, renowned brands, and edgy studios alongside visiting popular trade fairs & events such as Texfusion, Pure London, Jacket Required, London Fashion Week, etc. 

Study Benefits

• Participation in Students Enterprise Business Society, Student Mentoring Programmes, and Volunteering Opportunities enhance personal & professional skills necessary for survival in a rapidly changing world.
• Students get to work on brand strategies, social media campaigns, consumer profiles, layouts for new independent fashion businesses, digital fashion portfolios, magazines, etc
• The Fashion Studio is a centre that stimulates invention, experimentation & portfolio building skills 
• Students get access to Mac Suite which is a Complete access to Adobe Creative Cloud for doing innovative digital projects
• Learn to create global retail & visual merchandising techniques with the Photography and Visual Merchandising site on campus

Core Modules

Your main study themes shall be:

• Sustainability and Diversity

You’ll explore a range of ethical issues faced by the fashion industry, such as diversity, fair trade, sustainable practices, environmental concerns and animal welfare.

• Problem-solving

Throughout your studies you’ll develop a strategic approach to identifying, analysing and solving business problems, learning to source reliable information on which to base your decisions.

• Consumer behaviour

The key to marketing is understanding your consumer and meeting their needs, so you’ll learn to identify, profile, reach and engage with a wide range of global fashion consumers.

• Innovation

The fashion industry is fuelled by change, but this presents particular problems for business. Learn to become an agile leader, capable of responding to constant change through developing your skills and thought processes to become proactively responsive to the fashion industry’s new markets and opportunities for growth.

Analyse global fashion retail markets, whilst learning to create and manage a fashion brand’s marketing strategy. The first semester modules act as a foundation in developing core academic and creative skills as well as a critical understanding of key fashion business and marketing concepts. In semester two opportunity is provided by the university to build on this foundation with application of concepts, theories and research in fashion industry linked scenarios. In the final semester you can choose one of several optional modules for your final major project.

Modules

• Applied Professional Creative and Academic Fashion Practice
• Introduction to Strategic Fashion Marketing and Management 
• Research Methods for the Creative and Service Industries
• Creative Project Management for the Fashion Industry 
• International Fashion Marketing Project
• Professional Development: Entrepreneurial Practice
• Extended Professional Practice 1
• Extended Professional Practice 2
• Extended Professional Practice Project