MSc Marketing

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About MSc Marketing

Course Highlights

MSc Marketing is a 1-Year Full-Time, Masters Level Course, and here are the top reasons to opt for this course.

  • The MSc in Marketing programme at Queen Mary explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues.
  • Sustained by a social science-based approach, this course is unique in its emphasis on the intersections between marketing and other management and social phenomena and fields of inquiry.
  • In this course, students will get the opportunity to discuss a range of contemporary topics with like-minded peers, from digital marketing to social consumer behavior and strategy campaigns.
  • Students will also learn about different research methods, designing marketing strategies, and implementing marketing programmes.
  • With MSc in Marketing programme, students will gain essential marketing knowledge to excel in increasingly challenging business environments.
  • QMUL has invested £105m in new facilities to offer students an exceptional learning environment over the past five years. 
  • Recent developments include the £39m Graduate Centre, providing 7,700 square meters of learning and teaching space.
  • The School of Business and Management has a popular reputation as a socially engaged management school, with an innovative, multidisciplinary, mindful, and responsible approach. 
  • Students are encouraged to ask intelligent questions, challenge their assumptions, and search for solutions to real-world challenges.
  • In the most recent Research Excellence Framework (REF 2014), Queen Mary University ranked 9th in the UK among multi-faculty universities and 5th for research outputs.
  • Queen Mary is also part of the Russell Group - a body of leading UK universities dedicated to research and teaching excellence.
  • At Queen Mary University London, you shall be studying in the heart of London – an international metropolis with a variety of career opportunities

Course Eligibility

Key Eligibility Requirements: MSc Marketing

  • Bachelors - The minimum entry requirement is a 2.1 Honours degree (Minimum 60% average) (a Bachelor Degree (minimum three years) from selected institutions in any subject.
  • Candidates that do not currently meet the set entry requirements may also have the option to study the Graduate Diploma in Humanities and Social Sciences.
  •  Meeting the required grades on completion of this programme will provide a pathway to study MSc Marketing.
  • Offer conditions will vary depending on the institution you're applying from.
  • For India, offers may be made on the GPA scale.
  • We do not consider the Bachelor of Vocation (B. Voc.) for Masters entry.
  • Candidates with relevant work experience and good academic potential are also encouraged to apply for this programme.
  • The criteria for selecting the students is the sole discretion of the university as per their guidelines.

 Exams: English language requirements

  •  IELTS grade: An IELTS score of 7.0 overall, including 6.0 in Writing, and 5.5 in Reading, Listening and Speaking or an equivalent acceptable international qualification.

 

 

Course Fees

Course Fees: MSc Marketing

Categories

GBP ( Overseas Students )

Indian Rupee ( Overseas Students )

Tuition Fees

£27,250

27,65,571 INR

Hostel and Meals Expenses

£6500

6,48,084 INR

Personal Living Expenses

£1015

1,02,440 INR

 

Career Prospects

  • Qualification in marketing can lead to an exciting and lucrative career. 
  • MSc Marketing will prepare the students for various roles in several industries, including finance, retail, advertising, and education. 
  • Past graduates have progressed to careers such as Marketing professionals, Business development managers, and Public relations professionals.
  • Organizations that hire the graduates are AXA, Bank of America, City Bank, and Google.

Key Learnings

  • Informative modules have been curated, which are taught by a team of skilled professors to the students.
  • In addition, as a student, you will gain invaluable insight from industry speakers who share their experiences in guest presentations and talks.
  • To help you along your journey, you'll be assigned an 'Academic Adviser' who will guide and support you in both academic and pastoral matters throughout your course.
  • You can take an active role in your learning, use workspaces and interactive collaboration spots, such as the 'Innovation Pod' or the 'Think Pod'. 
  • You can access Queen Mary's comprehensive libraries as well as their excellent facilities.
  • You will have a combination of practical assignments, assessment, assessment of data analysis portfolio, and a dissertation.

Study Benefits

  • Queen Mary students at the School of Business and Management experience innovative and engaging educational pathways alongside supportive staff and excellent research facilities.
  • Students benefit from Think Pod's interactive collaboration space with the presentation, recording, and video conferencing facilities.
  • The School of Business and Management has excellent resources, including datasets and accounting tools.
  • You will also have access to the Brand-new Graduate Centre, which offers purpose-built study spaces, an exclusive rooftop common room for studies, Queen Mary's comprehensive libraries, and a State-of-the-art media suite with industry-standard editing software (QUBE).
  • Teaching is based at Queen Mary's Mile End campus, one of the largest self-contained residential campuses in the capital of the United Kingdom. The location in the heart of London's East End offers a rich cultural environment.

 

Core Modules

Compulsory Module Topics

  • Brand Management
  • Understanding Consumer Behaviour
  • Introduction to Marketing Theory and concepts
  • Relationship and Network Marketing
  • Digital Marketing
  • Dissertation for Marketing
  • Research Methods For Management
  • Services Management

Research Project: Dissertation

  • One-third of your assessment in the MSc will be successful on completion of a compulsory 10,000-word dissertation.
  • Previous dissertations have focused on topics such as Digital Business Strategies and Branding, and Social Media.

Optional Modules

Optional Modules 

  • New Product Development and Business Ecosystems
  • International Business Strategy

 

Scholarships

Business and Management Postgraduate Scholarships 

  • The Business and Management Postgraduate Scholarships are £3000 awards for outstanding students enrolling on a full-time Master's programme in the School of Business and Management.
  • All applicants who have achieved a UK first-class honors degree (or equivalent) and are on course to achieve a First shall be considered.
  • No requirement for a separate application for Business and Management Postgraduate Scholarships.
  • You also need to have domicile of one of these nations - Argentina, Bangladesh, Bolivia, Brazil, Chile, Colombia, Ecuador, Egypt, Ghana, India, Indonesia, Japan, Lebanon, Malaysia, Nigeria, Pakistan, Paraguay, Peru, Russia, Singapore, South Korea, Taiwan, Thailand, Turkey, Uruguay, Venezuela, Vietnam.

Important Details

  • Should be an overseas fee payer 
  • Should not receive any other University scholarship or full-fee scholarship from any other source.
  • The scholarship will be deducted directly from tuition fees payable to the University.

Chevening Awards 

  • Queen Mary works closely with the Chevening - the UK government's international scheme to develop global leaders.
  • They provide full scholarships for studying one-year master programme to the postgraduate students.

Important Details

  • All Chevening awards cover total overseas tuition fees and provide a stipend for living costs, airfares, and various other expenses to the students.
  • Applications for all scholarships must be made directly to Chevening, and complete details are available on their website.
  • The applications for September 2022 are open now on their website.

Queen Mary Alumni Loyalty Award 

  • The Queen Mary Alumni Loyalty Award is a £1000 award open to all Queen Mary graduates enrolling for a postgraduate degree programme except those rewarded with full scholarships.

Important Details

  • £1000 or 20% discount depending on the programme of study.
  • Anyone undertaking an undergraduate or postgraduate degree at the Queen Mary University of London is eligible for this scholarship.
  • This discount is automatically applied upon enrolment.

Commonwealth Master's Scholarships

  •  The Commonwealth Master's Scholarships are 100 % tuition fee scholarships for candidates from low- and middle-income Commonwealth countries for full-time study at a UK university.

Important Details

  • You must also apply to QMUL for admission to the Masters's programme and make an application for the scholarship. 
  • Queen Mary does not influence their selection procedure and timelines. 
  • The Scholarship was Co-founded by Queen Mary and the UK Department for International Development (DFID). 
  • Applicants must be domiciled in one of the eligible countries. (Antigua and Barbuda, Belize, Botswana, Dominica, Eswatini, Fiji, Ghana, Grenada, Guyana, India, Jamaica, Mauritius, Montserrat, Namibia, Nauru, Papua New Guinea, Rwanda, Samoa, South Africa, Sri Lanka, St Helena, St Lucia, Tonga, Tuvalu, Vanuatu)

Children of Alumni Loyalty Award 

The Children of Alumni Loyalty Award is for children of international alumni enrolling for a full-time programme for 1000 pounds with self-funding criteria.

Important Details

  • Should be enrolling for a full Bachelors, Master's, or Doctoral degree
  • They should be a child of Queen Mary alumnus.
  • Should pay at least £1000 of your fees (i.e., not total sponsored)
  • Should be an overseas fee payer 

Last updated on January 13, 2022

MSc Marketing is a 1-Year Full-Time, Masters Level Course, and here are the top reasons to opt for this course.

  • The MSc in Marketing programme at Queen Mary explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues.
  • Sustained by a social science-based approach, this course is unique in its emphasis on the intersections between marketing and other management and social phenomena and fields of inquiry.
  • In this course, students will get the opportunity to discuss a range of contemporary topics with like-minded peers, from digital marketing to social consumer behavior and strategy campaigns.
  • Students will also learn about different research methods, designing marketing strategies, and implementing marketing programmes.
  • With MSc in Marketing programme, students will gain essential marketing knowledge to excel in increasingly challenging business environments.
  • QMUL has invested £105m in new facilities to offer students an exceptional learning environment over the past five years. 
  • Recent developments include the £39m Graduate Centre, providing 7,700 square meters of learning and teaching space.
  • The School of Business and Management has a popular reputation as a socially engaged management school, with an innovative, multidisciplinary, mindful, and responsible approach. 
  • Students are encouraged to ask intelligent questions, challenge their assumptions, and search for solutions to real-world challenges.
  • In the most recent Research Excellence Framework (REF 2014), Queen Mary University ranked 9th in the UK among multi-faculty universities and 5th for research outputs.
  • Queen Mary is also part of the Russell Group - a body of leading UK universities dedicated to research and teaching excellence.
  • At Queen Mary University London, you shall be studying in the heart of London – an international metropolis with a variety of career opportunities

Show More

Key Eligibility Requirements: MSc Marketing

  • Bachelors - The minimum entry requirement is a 2.1 Honours degree (Minimum 60% average) (a Bachelor Degree (minimum three years) from selected institutions in any subject.
  • Candidates that do not currently meet the set entry requirements may also have the option to study the Graduate Diploma in Humanities and Social Sciences.
  •  Meeting the required grades on completion of this programme will provide a pathway to study MSc Marketing.
  • Offer conditions will vary depending on the institution you're applying from.
  • For India, offers may be made on the GPA scale.
  • We do not consider the Bachelor of Vocation (B. Voc.) for Masters entry.
  • Candidates with relevant work experience and good academic potential are also encouraged to apply for this programme.
  • The criteria for selecting the students is the sole discretion of the university as per their guidelines.

 Exams: English language requirements

  •  IELTS grade: An IELTS score of 7.0 overall, including 6.0 in Writing, and 5.5 in Reading, Listening and Speaking or an equivalent acceptable international qualification.

 

 

Show More

Course Fees: MSc Marketing

Categories

GBP ( Overseas Students )

Indian Rupee ( Overseas Students )

Tuition Fees

£27,250

27,65,571 INR

Hostel and Meals Expenses

£6500

6,48,084 INR

Personal Living Expenses

£1015

1,02,440 INR

 
Show More

  • Qualification in marketing can lead to an exciting and lucrative career. 
  • MSc Marketing will prepare the students for various roles in several industries, including finance, retail, advertising, and education. 
  • Past graduates have progressed to careers such as Marketing professionals, Business development managers, and Public relations professionals.
  • Organizations that hire the graduates are AXA, Bank of America, City Bank, and Google.

Show More

  • Informative modules have been curated, which are taught by a team of skilled professors to the students.
  • In addition, as a student, you will gain invaluable insight from industry speakers who share their experiences in guest presentations and talks.
  • To help you along your journey, you'll be assigned an 'Academic Adviser' who will guide and support you in both academic and pastoral matters throughout your course.
  • You can take an active role in your learning, use workspaces and interactive collaboration spots, such as the 'Innovation Pod' or the 'Think Pod'. 
  • You can access Queen Mary's comprehensive libraries as well as their excellent facilities.
  • You will have a combination of practical assignments, assessment, assessment of data analysis portfolio, and a dissertation.

Show More

  • Queen Mary students at the School of Business and Management experience innovative and engaging educational pathways alongside supportive staff and excellent research facilities.
  • Students benefit from Think Pod's interactive collaboration space with the presentation, recording, and video conferencing facilities.
  • The School of Business and Management has excellent resources, including datasets and accounting tools.
  • You will also have access to the Brand-new Graduate Centre, which offers purpose-built study spaces, an exclusive rooftop common room for studies, Queen Mary's comprehensive libraries, and a State-of-the-art media suite with industry-standard editing software (QUBE).
  • Teaching is based at Queen Mary's Mile End campus, one of the largest self-contained residential campuses in the capital of the United Kingdom. The location in the heart of London's East End offers a rich cultural environment.

 

Show More

Compulsory Module Topics

  • Brand Management
  • Understanding Consumer Behaviour
  • Introduction to Marketing Theory and concepts
  • Relationship and Network Marketing
  • Digital Marketing
  • Dissertation for Marketing
  • Research Methods For Management
  • Services Management

Research Project: Dissertation

  • One-third of your assessment in the MSc will be successful on completion of a compulsory 10,000-word dissertation.
  • Previous dissertations have focused on topics such as Digital Business Strategies and Branding, and Social Media.
Show More

Optional Modules 

  • New Product Development and Business Ecosystems
  • International Business Strategy

 

Show More

Business and Management Postgraduate Scholarships 

  • The Business and Management Postgraduate Scholarships are £3000 awards for outstanding students enrolling on a full-time Master's programme in the School of Business and Management.
  • All applicants who have achieved a UK first-class honors degree (or equivalent) and are on course to achieve a First shall be considered.
  • No requirement for a separate application for Business and Management Postgraduate Scholarships.
  • You also need to have domicile of one of these nations - Argentina, Bangladesh, Bolivia, Brazil, Chile, Colombia, Ecuador, Egypt, Ghana, India, Indonesia, Japan, Lebanon, Malaysia, Nigeria, Pakistan, Paraguay, Peru, Russia, Singapore, South Korea, Taiwan, Thailand, Turkey, Uruguay, Venezuela, Vietnam.

Important Details

  • Should be an overseas fee payer 
  • Should not receive any other University scholarship or full-fee scholarship from any other source.
  • The scholarship will be deducted directly from tuition fees payable to the University.

Chevening Awards 

  • Queen Mary works closely with the Chevening - the UK government's international scheme to develop global leaders.
  • They provide full scholarships for studying one-year master programme to the postgraduate students.

Important Details

  • All Chevening awards cover total overseas tuition fees and provide a stipend for living costs, airfares, and various other expenses to the students.
  • Applications for all scholarships must be made directly to Chevening, and complete details are available on their website.
  • The applications for September 2022 are open now on their website.

Queen Mary Alumni Loyalty Award 

  • The Queen Mary Alumni Loyalty Award is a £1000 award open to all Queen Mary graduates enrolling for a postgraduate degree programme except those rewarded with full scholarships.

Important Details

  • £1000 or 20% discount depending on the programme of study.
  • Anyone undertaking an undergraduate or postgraduate degree at the Queen Mary University of London is eligible for this scholarship.
  • This discount is automatically applied upon enrolment.

Commonwealth Master's Scholarships

  •  The Commonwealth Master's Scholarships are 100 % tuition fee scholarships for candidates from low- and middle-income Commonwealth countries for full-time study at a UK university.

Important Details

  • You must also apply to QMUL for admission to the Masters's programme and make an application for the scholarship. 
  • Queen Mary does not influence their selection procedure and timelines. 
  • The Scholarship was Co-founded by Queen Mary and the UK Department for International Development (DFID). 
  • Applicants must be domiciled in one of the eligible countries. (Antigua and Barbuda, Belize, Botswana, Dominica, Eswatini, Fiji, Ghana, Grenada, Guyana, India, Jamaica, Mauritius, Montserrat, Namibia, Nauru, Papua New Guinea, Rwanda, Samoa, South Africa, Sri Lanka, St Helena, St Lucia, Tonga, Tuvalu, Vanuatu)

Children of Alumni Loyalty Award 

The Children of Alumni Loyalty Award is for children of international alumni enrolling for a full-time programme for 1000 pounds with self-funding criteria.

Important Details

  • Should be enrolling for a full Bachelors, Master's, or Doctoral degree
  • They should be a child of Queen Mary alumnus.
  • Should pay at least £1000 of your fees (i.e., not total sponsored)
  • Should be an overseas fee payer 

Show More

Last updated on January 13, 2022

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