Course Highlights

• This course is taught by industry experts where students learn how to develop international success for global fashion labels.
• Studying this course opens up numerous opportunities for understanding this dynamic subject while establishing a career roadmap relevant to students' skills & passion.
• Understand the role played by fashion brands in global economies & emerging markets while grasping the significance of applying principles & sustainability in the fashion industry worldwide. 
• Students learn different roles in fashion, trend analysis, design, manufacture, wholesale & retail.
• The BA (hons) in International Fashion Management is 3-year full time Bachelors level course at Coventry University, London

Course Eligibility

Academic Requirements

Class XII -  An overall score of 60% minimum in the Standard XII examination (no specific subject requirements).
 

English Language requirements

60% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)
OR
IELTS 6.0 overall with no component lower than 5.5 (except where course requirements are higher) and other acceptable SELT tests such as the Pearson Test of English (PTE).

Course Fees

International fees £16,800 per year

Career Prospects

• After this course, students make a career in marketing & management roles.
• Students can also opt for merchandising, sustainable fashion, supply chain, consultancy, or brand management.

Popular career fields for graduates are : 

• PR 
• Digital Marketing
• Advertising
• Creative Direction
• Accounts Management
• Trend Forecasting 

• Students develop transferable skills thereby not limiting themselves to the fashion industry 
• Amongst various sectors, students can work in cosmetics, hair fashion, health & leisure, events management, and retail sector.

Key Learnings

With this course, you shall 

• Understand the role of fashion in the global economy & evolving markets.
• Contextualize historical, cultural & commercial aspects of international fashion.
• Learn to communicate with audiences in the rapidly growing, global consumer-centric market.
• Analyze the nature of fashion in the online & offline market.
• Methods to implement business, marketing & management concepts, models & techniques to core issues arising globally.

Study Benefits

• Experts make the best use of their contacts for bringing internship opportunities, guest speakers & clients for ongoing fashion products.
• Experts who have strong industrial knowledge engage students with a rich fashion industry context in London.
• Students explore the creation & culture of London's amazing fashion streets,i.e, Camden, Brick Lane, Spitalfields & Portfolio Road.
• The Fashion Studio is a centre that stimulates invention, experimentation & portfolio building skills 
• Students get access to Mac Suite which is a Complete access to Adobe Creative Cloud for doing innovative digital projects
• Learn to create global retail & visual merchandising techniques with the Photography and Visual Merchandising site on campus

Core Modules

Your main study themes shall be:

Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.

Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant.

Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.

Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes.

Year One-

Your first year will plunge you into a wide range of subjects designed to help you expand your understanding of, and exposure to, the professional world of fashion. Exploring the history of fashion should provide you with a solid foundation for your studies, and act as a lens through which you can view the contemporary fashion business. You’ll also be required to look at the international and cultural contexts of fashion and start to develop your business and management skills.

Modules

• Professional and Academic Skills
• The History and the Future of Fashion
• Introduction to Contemporary Fashion Marketing
• International Business Cultures
• Contemporary Digital Landscapes
• Business and Management Essentials for Future Fashion Management

Year Two

This year, you’ll be required to look at the operational side of the industry. How does a garment or accessory make the leap from a creative concept to the consumer’s wardrobe? How does distribution work, and why are ethics and sustainability important along the way? You’ll have the opportunity to explore why consumers interact with fashion and why they favour certain styles and brands, and then consider how to engage with different audiences using a range of marketing tactics.

Modules

• Consumer Behaviour
• Personal Branding and Promotion in International Fashion
• Introduction to Fashion Operations
• Project Management for Events
• Sustainable Fashion Supply Chain
• Digital Communication and Marketing in Fashion

Placement year

The placement/study abroad offering is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student.

Final year

In the final year,the course will aim to challenge you to be more independent and strategic in your approach to fashion business. You’ll be asked to explore what’s new, whether that’s ideas for products/ brands or for starting your own business.

Modules

• Research Methods for the Creative and Services Industries
• Innovation and Global Entrepreneurship 
• International Strategic Brand Marketing
• Creativity and Innovation 
• Internship Project/ Dissertation