MSc- Digital Marketing with Data Analytics with Extended Professional Practice

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About MSc- Digital Marketing with Data Analytics with Extended Professional Practice

Course Highlights

  • With this course, upgrade your marketing & business knowledge, critical thinking & talent which will prepare you for establishing a remarkable career in marketing, while gaining specialization in digital marketing with data analytics.
  • Gain cognitive, practical, and transferable knowledge and business awareness required for a successful career 
  • It also aims to prepare graduates for employability, international citizenship & constant career growth
  • Access analytical & progressive tools for examining complicated marketing concerns in the international context
  • After this course, you shall be eligible to apply for Extended Professional Practice route, an 18-month option for a deeper understanding of business in a very practical way
  • This course is accredited by Chartered Management Institute (CMI)

Course Eligibility

Academic Requirements- 

A 60% in a 3 Year Undergraduate Degree or 

a 55% in a 4 Year.Undergraduate Degree 

Students from the following Universities will be considered with 55% in a 3 Year Undergraduate Degree – Delhi, Mumbai, Kolkata, Chennai (Madras), Anna, Amity, Andhra Pradesh, Aligarh Muslim, Pune, Bangalore and JNTU.

 

English Language Requirements-
A 65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)

OR

IELTS 6.5 overall with no component lower than 5.5 (except where course requirements are higher) and other acceptable SELT tests such as the Pearson Test of English (PTE).

 

Course Fees

International fees - £19,350 (Extended Professional Practice) per year

 

Career Prospects

  • You can aim to be self-employed, become an entrepreneur, start your venture, or work at a private business where digital marketing will always offer you abundant modern tools for your achievement.
  • Upon graduating from this course, you'll be well versed in portraying CMI skills for proactively showcasing proficiency, skills & behaviours for navigating digital business by building self-esteem & being updated with trending digital/management practices.
  • For practical & career growth, you can also opt for progressing in your educational journey while pursuing a wide range of higher degrees which includes PhD & other taught doctorates.

Key Learnings

  • You'll learn to explore & implement digital marketing technologies, problem-solving, and decision-making procedures in diversified managerial scenarios.
  • This course will teach you to efficiently supervise emerging consumer behaviour by surveying existing marketing strategies & utilizing digital methodologies for developing a spectacular online existence.
  • You learn to act analytically, reflectively, uniquely & intelligently in responding to the latest trends & recent marketing problems by using applicable theoretical, methodological & technical knowledge & suitable transferable, reasonable, and cognitive skills.

Study Benefits

  • Experts link theory with practice for delivering updated content & knowledge of how marketing functions in the modern corporate world to the students.
  • In this course, learning modules have been crafted to bring out the interrelationship of subject-relevant domains such as how content marketing or brand storytelling can be incorporated & affected by digital marketing.
  • This course is evaluated using numerous methods which include research analysis, videos, reflective practices, presentations & business reports; some of which might come from live client projects. 
  • Throughout the study duration, you'll be studying a variety of business & marketing-relevant topics.
  • There is also the Talent Team which assists the students with work placements, mock interviews, graduate-level jobs & skill development workshops 
  • You'll have access to 'Enterprise Hub' which guides aspiring student entrepreneurs by offering them detailed industry knowledge & suggestions for generating ideas into viable firms.
  • There's a fully furnished Mac Suite for digital & innovative work where you'll discover how to prepare digital marketing & social media campaigns alongside engaging with clients in beneficial ways. 

Core Modules

This course includes the option to study for the MSc with Extended Professional Practice (EPP), with an extended period of internship. This is a full-time 18-month option and is aimed at individuals who are looking to attain a deeper understanding of business in a very practical way.

Modules: All mandatory modules are:

  • Digital Transformation
  • Digital Marketing Strategy 
  • New Media Communications and Content Marketing
  • Buyer Behaviour in the Digital Era
  • Data Analytics for Digital Marketers
  • Creativity and Brand Storytelling
  • Marketing Management and Planning
  • Research Methods for the Creative and Service Industries
  • CMI Leading Diverse Workforces
  • Postgraduate Professional Practice 1
  • Postgraduate Professional Practice 2
  • Postgraduate Professional Practice Project 



 

Postgraduate Professional Practice 1

This non-credit bearing module, together with Extended Professional Practice 2 will provide students on Extended Professional Practice MSc courses with a substantive professional experience. This will take the form of either an internship with a host organisation2, or a campus-based professional experience. This experience will support the development of your personal and professional skills, such as communication, team-working, self-management, project management and critical reflection to enhance their future employability. You will be expected to augment your previous learning and experiences in order to develop your knowledge and skills of professional practice in your chosen subject area. This module will also provide you with the necessary experience and focus on completing the project report for Extended Professional Practice Project. 

 

Postgraduate Professional Practice 2 

This is a compulsory module on MSc courses with Extended Professional Practice. This non-credit bearing module is a continuation of Extended Professional Practice 1, providing students on an Extended Professional Practice MSc courses with a substantive professional experience. This will take the form of either a continuation of the internship with a host organisation2, or the campus-based professional experience. This module aims to provide you with further professional experiences, building on knowledge and skills, previously gained, consolidating and refining your personal and professional skills, theory and practice and further enhance your future employability. You will be expected to augment your previous learning and experiences in order to develop additional knowledge and skills of professional practice in your chosen subject area. As with the Extended Professional Practice 1, this module will also provide you with the necessary experience and focus on completing the project report for Extended Professional Practice Project.

 

Postgraduate Professional Practice Project 

This is a compulsory module on MSc courses with Extended Professional Practice. This module aims to integrate theory and practice either through undertaking an Extended Professional Practice2 or campus-based project in an area relevant to the subject being studied. This will have involved you working on an organisational issue either within a host organisation2 or on campus addressing a project brief, as part of the Extended Professional Practice modules 1 and 2.

 

Last updated on January 9, 2023

  • With this course, upgrade your marketing & business knowledge, critical thinking & talent which will prepare you for establishing a remarkable career in marketing, while gaining specialization in digital marketing with data analytics.
  • Gain cognitive, practical, and transferable knowledge and business awareness required for a successful career 
  • It also aims to prepare graduates for employability, international citizenship & constant career growth
  • Access analytical & progressive tools for examining complicated marketing concerns in the international context
  • After this course, you shall be eligible to apply for Extended Professional Practice route, an 18-month option for a deeper understanding of business in a very practical way
  • This course is accredited by Chartered Management Institute (CMI)
Show More

Academic Requirements- 

A 60% in a 3 Year Undergraduate Degree or 

a 55% in a 4 Year.Undergraduate Degree 

Students from the following Universities will be considered with 55% in a 3 Year Undergraduate Degree – Delhi, Mumbai, Kolkata, Chennai (Madras), Anna, Amity, Andhra Pradesh, Aligarh Muslim, Pune, Bangalore and JNTU.

 

English Language Requirements-
A 65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)

OR

IELTS 6.5 overall with no component lower than 5.5 (except where course requirements are higher) and other acceptable SELT tests such as the Pearson Test of English (PTE).

 

Show More

International fees - £19,350 (Extended Professional Practice) per year

 

Show More

  • You can aim to be self-employed, become an entrepreneur, start your venture, or work at a private business where digital marketing will always offer you abundant modern tools for your achievement.
  • Upon graduating from this course, you'll be well versed in portraying CMI skills for proactively showcasing proficiency, skills & behaviours for navigating digital business by building self-esteem & being updated with trending digital/management practices.
  • For practical & career growth, you can also opt for progressing in your educational journey while pursuing a wide range of higher degrees which includes PhD & other taught doctorates.
Show More

  • You'll learn to explore & implement digital marketing technologies, problem-solving, and decision-making procedures in diversified managerial scenarios.
  • This course will teach you to efficiently supervise emerging consumer behaviour by surveying existing marketing strategies & utilizing digital methodologies for developing a spectacular online existence.
  • You learn to act analytically, reflectively, uniquely & intelligently in responding to the latest trends & recent marketing problems by using applicable theoretical, methodological & technical knowledge & suitable transferable, reasonable, and cognitive skills.
Show More

  • Experts link theory with practice for delivering updated content & knowledge of how marketing functions in the modern corporate world to the students.
  • In this course, learning modules have been crafted to bring out the interrelationship of subject-relevant domains such as how content marketing or brand storytelling can be incorporated & affected by digital marketing.
  • This course is evaluated using numerous methods which include research analysis, videos, reflective practices, presentations & business reports; some of which might come from live client projects. 
  • Throughout the study duration, you'll be studying a variety of business & marketing-relevant topics.
  • There is also the Talent Team which assists the students with work placements, mock interviews, graduate-level jobs & skill development workshops 
  • You'll have access to 'Enterprise Hub' which guides aspiring student entrepreneurs by offering them detailed industry knowledge & suggestions for generating ideas into viable firms.
  • There's a fully furnished Mac Suite for digital & innovative work where you'll discover how to prepare digital marketing & social media campaigns alongside engaging with clients in beneficial ways. 
Show More

This course includes the option to study for the MSc with Extended Professional Practice (EPP), with an extended period of internship. This is a full-time 18-month option and is aimed at individuals who are looking to attain a deeper understanding of business in a very practical way.

Modules: All mandatory modules are:

  • Digital Transformation
  • Digital Marketing Strategy 
  • New Media Communications and Content Marketing
  • Buyer Behaviour in the Digital Era
  • Data Analytics for Digital Marketers
  • Creativity and Brand Storytelling
  • Marketing Management and Planning
  • Research Methods for the Creative and Service Industries
  • CMI Leading Diverse Workforces
  • Postgraduate Professional Practice 1
  • Postgraduate Professional Practice 2
  • Postgraduate Professional Practice Project 



 

Postgraduate Professional Practice 1

This non-credit bearing module, together with Extended Professional Practice 2 will provide students on Extended Professional Practice MSc courses with a substantive professional experience. This will take the form of either an internship with a host organisation2, or a campus-based professional experience. This experience will support the development of your personal and professional skills, such as communication, team-working, self-management, project management and critical reflection to enhance their future employability. You will be expected to augment your previous learning and experiences in order to develop your knowledge and skills of professional practice in your chosen subject area. This module will also provide you with the necessary experience and focus on completing the project report for Extended Professional Practice Project. 

 

Postgraduate Professional Practice 2 

This is a compulsory module on MSc courses with Extended Professional Practice. This non-credit bearing module is a continuation of Extended Professional Practice 1, providing students on an Extended Professional Practice MSc courses with a substantive professional experience. This will take the form of either a continuation of the internship with a host organisation2, or the campus-based professional experience. This module aims to provide you with further professional experiences, building on knowledge and skills, previously gained, consolidating and refining your personal and professional skills, theory and practice and further enhance your future employability. You will be expected to augment your previous learning and experiences in order to develop additional knowledge and skills of professional practice in your chosen subject area. As with the Extended Professional Practice 1, this module will also provide you with the necessary experience and focus on completing the project report for Extended Professional Practice Project.

 

Postgraduate Professional Practice Project 

This is a compulsory module on MSc courses with Extended Professional Practice. This module aims to integrate theory and practice either through undertaking an Extended Professional Practice2 or campus-based project in an area relevant to the subject being studied. This will have involved you working on an organisational issue either within a host organisation2 or on campus addressing a project brief, as part of the Extended Professional Practice modules 1 and 2.

 

Show More

Last updated on January 9, 2023

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