Course Highlights

• BA (hons) Marketing Management is a top-up level 1-year full time course from Coventry University, London
• This course has been crafted for providing students with a direct pathway towards marketing & management careers whilst preparing them into a practical marketing manager ready for the future.
• You'll acquire specialist understanding & unique thinking patterns for boosting your career potential. 
• You'll also achieve critical understanding & competencies in strategic marketing management, PR & communication & digital marketing.
• While teaching this course to the students, experts utilize the recent incidents, news, or events of leading international firms for explaining the concept behind their teaching.
• At the start of the year, you will focus on management perspectives which will encourage you to develop intellectual and professional attributes needed for strategic analysis.
• This foundation should help you across the year as you explore how to make balanced choices between alternative strategies, including the opportunity to assess the challenges of developing strategic plans.
• You will also be introduced to the concepts of implementing marketing strategies using marketing programmes and campaign plans, and have the chance to consider the relevance of traditional and innovative marketing techniques using data analytics and digital marketing tools.
• Studying in the heart of the City of London, you should find major centres for internationally important organisations in close proximity.

Course Eligibility

Academic Requirements

You must have secured

• at least 60% in a 2 year or 3 year full time University Degree 
•  3 years of a Full time University degree with at least 55%  
• Higher National Diploma in relevant field with Merit profile (Mostly Merits or Distinctions).

English language requirements

IELTS: 6.5 overall with no component lower than 6.0.

Course Fees

International Fees £15,300 per year

If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee of £1,250 to cover your academic support

Career Prospects

• Upon graduating from this course, students can opt for job roles in marketing or can implement their skills in various business functions such as product development, sales, or supply chain.
• Students are motivated to sharpen their skills & understanding which strives to aid them to secure employment after graduating in a diversified range of marketing job profiles.
• You will also have access to 'Careers Advice & Support' for helping you in applying for job opportunities once you're done with your studies
• After graduating from this course, you may get the opportunity to join the in-house marketing department of an international brand in any division, a public sector firm, or a charity association.
• You can also apply for roles in a marketing agency, which specializes in branding, advertising, digital, public relations, advertising, graphic design, trend-forecasting, media purchase, market study which are a few specialisms in this field

Key Learnings

• You'll acquire & implement marketing-relevant models, theories & strategies for articulating the aspects of marketing management.
• By studying this course you'll develop a standard calibre of numerical & digital literacy.
• You would build understanding and skills during your course, which would consolidate this knowledge through an emphasis on application by creating solutions to real-life business problems.
• You will look into the wider context of marketing issues and have the opportunity to create comprehensive marketing strategies using a range of channels and market sectors.

Study Benefits

• This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets.
• You will explore how to apply new marketing techniques and interpret knowledge, with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges
• This course will introduce you to the idea of implementing marketing approaches utilizing the marketing programs & campaign plans.
• You'll also have the opportunity to assess the significance of creative & traditional marketing techniques by using digital marketing tools & data analytics.
• While studying this course, you'll work on 'Marketing Simulation' which is an important project where you'll have the chance to implement mainstream concepts, and theories whilst analyzing existing progress
• You'll have access to 'Enterprise Hub' which guides aspiring student entrepreneurs by offering them detailed industry knowledge & suggestions for generating ideas into viable firms.
• There's a fully furnished Mac Suite for digital & innovative work where you'll discover how to prepare digital marketing & social media campaigns alongside engaging with clients in beneficial ways.
• There is also the Talent Team which assists the students with work placements, mock interviews, graduate-level jobs & skill development workshops

Core Modules

The academic year would immerse you into a wide range of subjects designed to help you expand your understanding of and exposure to the professional world of marketing and strategic marketing management. 

You will also look at the international and cultural contexts of marketing, providing the opportunity to enhance your global perspective. At the same time, you will have opportunities to develop your business skills and practice management judgement.

The Core Modules you will be studying shall include

• Strategic Management 
• Marketing and Digital Strategy 
• Strategic Marketing Management 
• Contemporary Issues in Global Marketing 
• Strategic PR and Communication 
• Marketing Simulation -