BA (hons) International Fashion PR and Communication- Top-up

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About BA (hons) International Fashion PR and Communication- Top-up

Course Highlights

  • An extensive course that equips students to evolve as innovative strategists & creative communicators in the fashion industry.
  • Designed for students who have level-5 qualifications in diversified fashion areas, like fashion design, media, or business management, or want to build a career in fashion public relations.
  • This course is taught by experts who have strong intellectual & professional backgrounds in the field of fashion
  • You will also learn to interpret and use data analytics to measure results and inform future communications strategy
  • The BA (hons) International Fashion PR and Communication is a top-up level 1-year full time course from Coventry University, London

Course Eligibility

Academic Requirements

You must have secured

  • at least 60% in a 2 year or 3 year full time University Degree 
  •  3 years of a Full time University degree with at least 55%  
  • Higher National Diploma in relevant field with Merit profile (Mostly Merits or Distinctions).

English language requirements

IELTS: 6.5 overall with no component lower than 6.0.

 

Course Fees

International Fees £15,300 per year

Career Prospects

Graduates who pass out from this course get employed in the PR & communication sector like:

  • Brand Management
  • Social Media Management
  • Digital Marketing
  • Advertising
  • Creative Direction
  • Account Management

One can start their career as a PR professional with an in-house brand or at an agency-based role or can decide to work as a freelancer along with a full-time job.

Students develop transferable skills which are suitable in most industries & don't limit them to the fashion industry  

You can join communication or marketing positions in retail, cosmetic, lifestyle, leisure, and event sectors that require professional communication skills

Those who wish to further enhance their academic knowledge in fashion can pursue courses like: 

  • International Fashion Marketing MSc
  • International Fashion Management MBA
  • Digital Marketing with Data Analytics

Key Learnings

  • Students learn to plan, design & manage PR campaigns, pitch for media coverage, and brand storytelling from experts.
  • They're also taught to decode & utilize data analytics for result measurement & updating future communication strategies
  • Students acquire knowledge about the core aspects of fashion PR & communication strategies which are branding, media targeting & management planning.

Study Benefits

  • Experts have strong networking links in the fashion industry & work round the clock to conduct networking events, client-based projects & guest speaker events.
  • You will have many opportunities to visit trade fairs, fashion shows, publishing houses, and advertising & PR agencies for attaining valuable industry exposure.
  • Students can explore the streets, markets & stores in London to examine how fashion got promoted from high street to luxury.
  • The Fashion Studio is a centre that stimulates invention, experimentation & portfolio building skills 
  • Students get access to Mac Suite which is a Complete access to Adobe Creative Cloud for doing innovative digital projects
  • Learn to create global retail & visual merchandising techniques with the Photography and Visual Merchandising site on campus

Core Modules

The Core Modules you shall be studying shall include the following 

  • Fashion PR and Communication
  • Copywriting for Fashion 
  • Strategic Management 
  • Professional PR Practice 
  • Experiential Branding and Fashion Heritage 
  • Marketing and Digital Strategy

 

Last updated on January 9, 2023

  • An extensive course that equips students to evolve as innovative strategists & creative communicators in the fashion industry.
  • Designed for students who have level-5 qualifications in diversified fashion areas, like fashion design, media, or business management, or want to build a career in fashion public relations.
  • This course is taught by experts who have strong intellectual & professional backgrounds in the field of fashion
  • You will also learn to interpret and use data analytics to measure results and inform future communications strategy
  • The BA (hons) International Fashion PR and Communication is a top-up level 1-year full time course from Coventry University, London
Show More

Academic Requirements

You must have secured

  • at least 60% in a 2 year or 3 year full time University Degree 
  •  3 years of a Full time University degree with at least 55%  
  • Higher National Diploma in relevant field with Merit profile (Mostly Merits or Distinctions).

English language requirements

IELTS: 6.5 overall with no component lower than 6.0.

 

Show More

International Fees £15,300 per year

Show More

Graduates who pass out from this course get employed in the PR & communication sector like:

  • Brand Management
  • Social Media Management
  • Digital Marketing
  • Advertising
  • Creative Direction
  • Account Management

One can start their career as a PR professional with an in-house brand or at an agency-based role or can decide to work as a freelancer along with a full-time job.

Students develop transferable skills which are suitable in most industries & don't limit them to the fashion industry  

You can join communication or marketing positions in retail, cosmetic, lifestyle, leisure, and event sectors that require professional communication skills

Those who wish to further enhance their academic knowledge in fashion can pursue courses like: 

  • International Fashion Marketing MSc
  • International Fashion Management MBA
  • Digital Marketing with Data Analytics
Show More

  • Students learn to plan, design & manage PR campaigns, pitch for media coverage, and brand storytelling from experts.
  • They're also taught to decode & utilize data analytics for result measurement & updating future communication strategies
  • Students acquire knowledge about the core aspects of fashion PR & communication strategies which are branding, media targeting & management planning.
Show More

  • Experts have strong networking links in the fashion industry & work round the clock to conduct networking events, client-based projects & guest speaker events.
  • You will have many opportunities to visit trade fairs, fashion shows, publishing houses, and advertising & PR agencies for attaining valuable industry exposure.
  • Students can explore the streets, markets & stores in London to examine how fashion got promoted from high street to luxury.
  • The Fashion Studio is a centre that stimulates invention, experimentation & portfolio building skills 
  • Students get access to Mac Suite which is a Complete access to Adobe Creative Cloud for doing innovative digital projects
  • Learn to create global retail & visual merchandising techniques with the Photography and Visual Merchandising site on campus
Show More

The Core Modules you shall be studying shall include the following 

  • Fashion PR and Communication
  • Copywriting for Fashion 
  • Strategic Management 
  • Professional PR Practice 
  • Experiential Branding and Fashion Heritage 
  • Marketing and Digital Strategy

 

Show More

Last updated on January 9, 2023

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